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We
now come to the last, but certainly not the least important chapter in
this booklet. It will not be a long chapter, but it will be a very important
chapter to apply.
Please understand the following:
It is possible to communicate in Spanish very well and, at the same time,
communicate very poorly with Spanish speakers.
You need to develop cultural understanding and awareness or you will be
walking on one leg. You are not truly bilingual simply because
you "speak Spanish."
You are truly bilingual when you can apply a deep understanding of the
Hispanic people and culture to your conversations with Spanish-speaking
people. This will allow you to win their hearts.
For me, learning Spanish is a means to an end. The true end goal is to
communicate well with our people, to appreciate and love our people and
culture and to make the most of each relationship that you have with Hispanics.
All language training should also include a serious
cultural training component.
What good does it do to simply "speak" the language if you do
not understand how people think or why they do certain things?
Language Training and Cultural Training should run on parallel tracks.
Because of this we typically run two courses simultaneously.
1. Spanish Language Training This is done with our
Spanish Power course materials accompanied with professional tutoring.
2. Cultural Training This is done with our Success
with Hispanics course.
The Success with Hispanics course is an A to Z cultural training
course. You will learn who we are, how we think, how to direct Hispanics
in the workplace, how to do business with Hispanics and much, much more.
The
feedback on this course is absolutely incredible. Students love it! There
are 36 modules in this particular course and each module takes about 12
to 15 minutes to complete. We suggest that a student complete one module
in the Success with Hispanics course for each lesson that is done
in the Spanish Power course.
Learning to communicate "in Spanish" takes the greater time
commitment. That, however, in no way diminishes the importance of learning
to understand and communicate with our people on a cultural level.
I love our culture and I love our people. I believe that the Hispanic
culture is extremely rich and can teach the average English-speaking (soon
to be Spanish-speaking also!) North American to have a deeper appreciation
for family, friendship and faith. Saying that, I also believe we have
our flaws and our weaknesses as a culture. Every culture does.
In order for you to truly appreciate and understand the Hispanic people
you need to have an honest understanding of both the beautiful and the
not so beautiful in our culture. I commit to you that the cultural training
you receive in the Success with Hispanics course will be lively,
inspiring, applicable, and, above all, honest.
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